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Hosted by the University of Colorado Boulder Police Department, Mark43 and 30×30 announce listening session to increase representation of women in policing

Mark43 and 30x30 join forces with University of Colorado Boulder Police Department to host a listening session TODAY to identify solutions to recruit and retain women in law enforcement
15 September 2022   •   3 minute read

Today, leading public safety technology company Mark43 and the 30x30Initiative, a national effort to advance women in policing, announced a listening session hosted by the University of Colorado Boulder Police Department. Currently, more than 200 law enforcement agencies have taken the 30×30 pledge: a commitment to increase the representation of women in police recruit classes to 30% by 2030.

Today’s session includes participants from the University of Colorado Boulder Police Department, Boulder Police Department, Denver Police Department, Castle Rock Police Department, Boulder County Sheriff’s Office, Louisville Police Department, Thornton Police Department, Larimer County Sheriff’s Office, Lakewood Police Department, and the Regional Transportation District Transit Police Division. This marks 30×30’s third listening session, following successful meetings in Baltimore County and Philadelphia. Each stop across the country, co-hosted by Mark43 and 30×30, is specifically designed to capture actionable insights to help attract more women to law enforcement careers and support their professional development. Following the focus groups, Mark43 and 30×30 will share findings and additional recommendations for law enforcement agencies.

In addition, a new nationwide poll found that 90% of respondents believe that demographic balance in police agencies is somewhat or very important. The survey of 1,020 people over the age of 18 was sponsored by Mark43 and conducted by Propeller Insights, an independent survey research firm, and underscores the necessity of female representation across law enforcement.

Ganesha Martin, Mark43 Vice President of Community Affairs, Public Policy and Advisory Services and a Steering Committee Member of the 30×30 Initiative said: “Pressing challenges in law enforcement can’t be solved without bringing people with current lived experiences together to shine a light on issues and develop solutions collectively. These listening sessions will give a megaphone to women police officers so that they can share what works and what doesn’t and, together, problem solve and enact change. Today’s listening session is a step forward in our shared mission of enhancing equity across police departments.”  

“As a female police chief helping to lead the way in the Pac-12 in signing the 30×30 pledge, I understand the importance of this initiative to the full life cycle of recruitment, hiring, development and retention of female officers. CUPD is thrilled to host this listening session and to contribute our experiences and insights, ultimately crafting recommendations to encourage more women to join the policing profession,” Doreen Jokerst, Chief of Police at University of Colorado Boulder said

Chief of Police Maris Herold at Boulder Police Department said, “Women have the capacity to create change, lead with power, and encourage new perspectives to be taken. The 30×30 Initiative encourages women and helps promote pathways for women to enter this great profession. We are invested in developing a culture of equity through our policies, practices, and commitment of valuing women’s contributions to this field. This event is an opportunity to welcome open discussions about the culture and performance in policing as it pertains to the barriers women face when becoming police officers and moving up in rank. My hope is that we recognize unique issues in recruitment, retention, and promotion of women with respect to the intersection of race and gender, cultural norms for family obligations, and the changing role of community policing in the 21st century.

Chief Ivonne Roman (ret.), former Chief of the Newark, N.J. Police Department and co-founder of the 30×30 Initiative said: “These listening sessions play a critical part of our work to support police departments across the country in their recruitment and retention of women. Time and again, research shows that women produce better outcomes for police departments through their communication skills, through their interpersonal skills and satisfaction from the citizens. Hearing from women on the ground is integral, and we’re thrilled to partner with Mark43 on this important effort.”

Nationwide, women comprise only 12 percent of sworn law enforcement personnel and only 3 percent of leadership positions. Research shows that when there is a larger proportion of female officers, we observe better public safety outcomes. Mark43 is committed to supporting programs that develop public safety workforces reflective of the communities they serve. Communities thrive when they see themselves represented in local policies, practices, and personnel. 

Mark43 encourages law enforcement agencies to take the 30×30 Pledge and commit to increasing women recruits to 30 percent by 2030.

About 30×30
The 30×30 Initiative is a coalition of police leaders, researchers, and professional organizations who have joined together to advance the representation and experiences of women in policing agencies across the United States and Canada. 30×30 was founded with the National Association of Women Law Enforcement Executives (NAWLEE), with support from Microsoft’s Justice Reform Initiative. More about how to get involved, participating agencies and partnered professional organizations can be found at

About Mark43
Mark43 builds the world’s most powerful public safety data systems, and property and evidence platform while providing industry-leading customer care. Public safety has changed in the last 30 years, legacy technology vendors haven’t. Mark43 provides a refreshing, proven enterprise implementation experience and product for over 120 public safety agencies of all sizes with a special competency for major agencies. The cloud-native products are built only with the most modern technologies and are constantly updated, improving safety and quality of life for all. For more information, visit or follow us on social via FacebookLinkedIn, and Twitter.